You’re in business and you have an on-line presence, but you feel that you’re not receiving the benefits you hoped for. Try as you might, you’re not increasing the number of potential customers who are visiting your website.
You’ve posted articles and you’ve joined many social media sites, to no avail. Somehow, you realize that what you’re putting out either isn’t what customers want or isn’t being picked up by search engines.
This is when search engine optimization (SEO) skills definitely come into play, and when it might be worth your while to consult with experts.
How would SEO experts in Greenville help?
The starting point with all SEO is to understand its purpose. Search engines are set up for a specific reason and that is to provide great customer experience to those who are using the tool. As a result, research is constantly carried out by these search engine companies to ensure that they’re directing traffic to the best possible sites.
You can imagine that you, as a customer, would get pretty annoyed if you were searching and kept being given lists of companies that didn’t really suit your needs. Thus, the first and most important question you have to ask yourself is: ‘What are my future clients looking for?’
Once you have a thorough idea of your client’s needs, you will be better placed to provide the type of material that search engines will consider relevant for those specific searches.
Getting picked up by a search engine could be achieved in a variety of ways: through having numerous articles posted with links, through the process of paid search, through excellent content management, and through a very user-friendly website.
If you have a site that is slow and doesn’t work properly, chances are that search engines won’t drive traffic to you, unless your content is particularly outstanding. The more you provide links to other sites that are authoritative, the higher your ranking as well.
Your aim, then, is to be seen as an excellent source of information – almost a one-stop shop. Even aspects such as the ‘bounce rate’ will be taken into consideration. In other words, when customers reached your site, did they click through other pages, or did they leave it immediately? All these factors determine how highly ranked your site is likely to be.
What to avoid with SEO
Keywords are what people are likely to use when searching for your type of service. If your website and your articles are just an endless repetition of these key words, expect to be penalized! Having an over-complicated website that is difficult to read or is full of adverts for other companies will also deter your future customers and will count against you.
SEO for your Greenville business will be central to your success. Contact Spark Local Marketing to benefit from their years of expertise in this field.
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