Increasing Car Wash Productivity and Profitability

In the current climate, it is important for car wash owners to find ways to save money, and to expand the business they already have. Changing out the car wash controllers is one way to save, and advertising is one way to increase the business that is coming through the door.

Save Money, Increase Business

With recent trends in the economy, many owners of car wash centers are focusing their efforts on cost-effective ways to bring in new customers and retain existing ones. Using new cost saving car wash controllers is one way to reduce costs, but there are several different strategies that can be used when marketing or promoting a car wash business. Most owners are familiar with banners, billboards, and advertising in the newspaper. Community involvement, customer appreciation, and face-to-face product education are also excellent marketing vehicles for business as well.

Promoting with Banners

Banners are a cost-effective way to get a new message. For example, as an owner, it is your responsibility to promote the addition of a high-end wax to an automatic varnish or triple foam in the self-service bays. A 3 ‘x 8’ vinyl banner can cost as little as $ 150. Depending on the complexity of the company logo and additional graphics, this cost may increase. Choosing something simple – for example, “Try our new triple polypropylene” – and using a three or four color scheme will cost about $ 200 per banner.

Banners Work

How will a banner increase businesses? The message of a banner attracts attention and generates interest from consumers, especially when new potential customers go through. If the current location they support does not have the feature highlighted on the banner, they will be intrigued and try it out. Positioning the banner correctly is critical. Having as many potential customers as passing by viewing the new banner as possible is the goal.

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