The way that the successful organizations of today are marketing is changing. While catchy and creative copy and designs are still an important part, the “art” of marketing is quickly becoming a science. How many visitors came to our blog today? What are our lead conversion numbers? How much does it cost to acquire a customer online? Such questions highlight the importance of enlisting the help of an inbound marketing agency in Los Angeles. Below are some additional eye-catching statics that highlight the importance of having a strong inbound marketing strategy online:
Inbound Costs Less Than Outbound
Savvy organizations are recognizing the merit of hiring an inbound marketing agency as they see how much their organization can save in money and resources. According to research compiled by Search Engine Journal, acquiring an inbound lead costs as much as 60% less than acquiring an outbound lead (Search Engine Journal). Inbound marketing is more focused and precise than outbound methods, resulting in less waste both physically (i.e. direct mail campaigns, pamphlets) and financially (i.e. less time spent on unqualified leads that won’t convert).
Blogs Generate More Leads
Companies who blog are receiving a lot more attention online than those who don’t.
- B2B companies with an active blog generate 67% more leads per month than companies who don’t (Social Medial B2B, 2012)
- B2C companies with an active blog generate 88% more leads per month than those who don’t (HubSpot, 2010)
An active blog is beneficial for a number of reasons:
- A blog forges a connection with your visitors
- Delivering educational content in a more conversational way attracts more readers and allows them to get to know your organization on a human level
- Regularly updating your blog with fresh content increases your ranking in search engine results
Which brings us to our next point…
Google’s Page Two Is a Ghost Town
Online marketing research firm HubSpot reported that 75% of users never scroll beyond the first page of Google search results (HubSpot, 2011). Today we are scanning content and information faster and more efficiently than ever, making it all the more important that organizations enlist in the help of an inbound marketing agency and continue to create compelling yet educational content to establish and maintain a strong online presence.
Articles over Advertisements
The past few years have seen a significant decline in paid ads, from annoying “in your face” pop-up advertisements to eerily targeted Google-sponsored ads. Why? Because we ignore them. The Content Marketing Institute shares that 80% of CEOs and marketing directors prefer to receive information about a company through a series of articles and other informative content rather than be inundated with non-educational ads that offer little information or insight about a business (Roper Public Affairs via Content Marketing Institute).
