As you try to stay up to date with trends, style, and society with your business, it is important to not forget your online presence. Things on the internet are constantly changing, and you will want to stay relevant. How people use social media evolves, and other companies you rely on are going to evolve too. You need to stay on top of this to avoid going on the back burner of your clients minds.
Social Media
There are new and popular social media platforms that come out all the time. To effectively use these platforms to market your company, you must be aware of these. Keeping up on all the fresh ways people have of connecting lets you stay in everyone’s loop. Beyond the new platforms, the way people use existing social media is changing as well. The risk you run by not keeping up is that you can lose your current following, and also limit the amount of growth you may see. A recent example of this is Facebook’s introduction of stories; this is something your business can use, but only if you are aware of it.
Search Engines and Their Changes
Your company has likely worked on going through some search engine optimization in Chicago, and that is a great step. It is important to realize that SEO is not something that you can just set and forget. Updates to search engine algorithms happen all the time, and that can impact how successful your strategies are at SEO. This is why it is recommended that you keep an eye on your analytical data, and see when you notice a drop in web traffic. The re-evaluation of your strategies on a regular basis can also be a proactive approach to managing this, and it is recommended that you address it on a quarterly basis for the best results.
