Way back when, any business that had a website was A-Okay, and things such as design, speed and unique content were all bonus features. That was 20 years ago, though. Today, it is not enough to simply have online real estate. Online real estate must now have curb appeal, a modern layout, simple design and convenient flow. If a site doesn’t, it’s just taking up valuable market space, and you can bet that it will be pushed to the bottom of the listings. If you want to take your site from a ho-hum property to prime real estate, look into web design in Madison, WI, and keep the following web design trends in mind:
Minimalist Design
Mobile search rates have skyrocketed in recent years and they’re only projected to grow. Smart web development teams, such as the team at Digital Fitness, have realized that if a site isn’t mobile friendly, it’s not going to perform well. You can make your site mobile friendly by cutting back on images, keeping design elements to a bare minimum and reducing your content to just a single page.
Speed
With the average human’s attention span now smaller than that of a goldfish’s, it is more important than ever that your site fully loads within a matter of seconds—under two, preferably. Web design teams today must focus heavily on speed during the design phase, which may mean eliminating data heavy pages and rich images. By investing in professional web design in Madison, WI, you can ensure that your site is both pleasing to look at, optimized for search and fast—a trifecta in the online real estate world.
Video Backgrounds
“Minimal” and “quick to upload” videos are not, but despite that, research suggests that video backgrounds actually boost conversions. Videos are attention grabbing, and when one lands on a site with a video playing, he or she is likely to watch it through to the end. The longer a person stays on a site, the more likely he or she is to make a purchase. The visit also boosts the average time on your site, which is great for SEO.
Asymmetrical Layouts
Though there is a big push for developers to create flat, minimalist and fast sites, some developers have chosen to go against the grain and specialize in broken grid layouts. These layouts have proven to be just as effective for conversions as flat design. This may be because they’re unique, fresh and striking to look at, all positive attributes in a forward thinking, forward facing digital world.
It can be difficult to keep up with the ever-changing digital design trends. Let a digital marketing company help. Invest in professional web design in Madison, WI, to create a piece of envy-worthy online real estate.
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