People tend to underestimate the impact of a friendly face when it comes to marketing. When people are looking for someone that can assist them with their problems, they want someone that they can relate to, someone that understands them and most important of all, someone that is willing to help them. It is based on this that when determining the best method of bringing in more clients to your practice in the future, you may want to think of services that enable you to utilize attorney video marketing.
What is the Appeal of Videos?
In this day and age, a lot of advertisements that you see in print ads and online tend to be very impersonal. While they look great, they are lacking in that one aspect that makes people look at a person in an ad and say “I feel like trusting you.” In fact, recent studies have shown that the more complex the product or service that a person is after, the less likely impersonal advertisements work. For instance, if a person is suffering from some form of illness, they are unlikely to choose a hospital with ads that look impressive but seem to focus more on gaining the attention of the person instead of trying to relate to them. This is in part due to the inherent limitations found in 2D advertisements and the fact that relating to a person involves more than a few words on a piece of paper.
Capturing the Attention of a Client
To overcome the limitations of 2D based advertisements, one method that can be utilized is to use attorney video marketing in order to draw more clients in. The use of this strategy operates under the fairly straightforward notion that a video advertisement would enable the person in it to show more emotion, more affection and above all a sense of being able to relate with the issues that a potential client is going through. In other words, people simply like seeing a friendly face when it comes to going through the different problems that they have and, as such, this shows how video marketing can address this desire.
All in all, video marketing does have a considerable amount of potential when it comes to connecting with clients and making them see the sincerity in your desire to assist them. However, just remember that if you do choose this option, make sure that the video you make is more classy than tacky.
