Most company owners prefer to hire salespeople with years of experience, but these people are usually satisfied at their current job and aren’t available. If you’re just starting out or find yourself looking for new talent, you probably focus on college graduates. They likely have the business skills you desire because they’ve gone to school. They are also hungry for work because they’ve got student loans that must be paid back. College grads could be the answer you seek, but it also means that you need appropriate professional sales programs to teach them what they need to know.
Skills not Learned in College
Most college students don’t learn the art of selling because most business schools don’t feel the need to teach it. However, even if they want to be doctors or lawyers, they still need to have an analytical mind, and some selling skills. Most of them may need to sell themselves to prospects, and they can’t do that if they don’t know how. Therefore, many college-bound people and those fresh out of college look to sales as a way to build themselves up and give them the skills they need later.
Sometimes Avoid Turnaround
While most entrepreneurs don’t believe in hiring college grads, many find it useful. While most of them will leave and go on to bigger and brighter things, some of those students may fall in love with their sales job and stick around, making it a career. These are the people who are most loyal to you throughout the years because you took a chance on them. You took the time to send them to professional sales programs so that they could learn and become better. They remember that and stick with you through difficult or trying times, such as a merger or cutbacks.
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