Having unique hang tags for your apparel is a great way to make a memorable impression on customers and spread the story and mission of your brand. Here are just a few reasons to consider designing a custom hang tag, and the ways in which it can help to boost your brand.
Making It Memorable
A hang tag can be considered a packaging for your product. When customers order your apparel, having a hang tag that matches the rest of your creative packaging scheme and brand design can really make an impact. After all, aesthetically pleasing packaging is the sort of bonus that keeps customers interested in the product, makes purchasing the product an enjoyable experience in and of itself, and also indicates the level of quality. It all comes together into a branded packing experience, as Shopify notes. If you’ve ever purchased an Apple product, you know that their iconic packaging has as much of an impact as their products do!
An Opportunity To Collaborate
Hang tags give you an opportunity to add an element of collaboration to your product. As the Huffington Post points out, collaboration can help you break out of the mold when it comes to your brand. Perhaps you’d like to feature the work of up-and-coming artists on your hang tag, feature short poems and haikus by emerging writers, or just focus on designing different series of themes for your custom fabric hang tags with friends. This also adds to the experience of unboxing, and adds a unique element to look forward to when customers purchase your products.
Staying Personally Connected
Keeping your tags unique and featuring custom designs and collaborations, as mentioned above, can also help you foster a connection with your customers. If you’re part of a small business or an entrepreneur, you know how important that personal connection with your clients and customers can be. They’re coming to you because they prefer your products and services over those of giant corporations and manufacturers, and little custom touches lets them know that your heart is still in the product – and with them.
If you’re ready to get to work on your custom hang tags, you can always contact us at Lennertson Sample for a quote! We would love to help you design the perfect hang tag for your products, whether you’ve already got a concept in mind or aren’t sure which direction to go in. Give us a call today!