Paid verses Organic: What You Need to Know about Online Lead Generation

Whether you are a new company or an established company, figuring out what you need to do to successfully draw potential clients to your website can be confusing. There are different strategies, and some work better than others. You may be hearing new terminology, and other strange sayings and phrases. It is completely understandable for you to find a digital marketing company in Chicago to help you navigate this. However, a little knowledge is never a bad thing, and knowing what your marketing company is selling you is a great way to make sure they provide what you need. There are two ways to get yourself on search engine results; the first is to pay for advertising, and the second is to organically make it to the top.

Paid Listings

You can pay Google, Yahoo, or other search engines to get your website listed for certain keywords and phrases. These are words that people type into the search engine, and you are going to want to make a list of them that you believe potential clients will use. Paying these services can generate significant traffic to your website.

Organic Listings

It can be expensive to continue paid advertising to your company on those top pages for any length of time. Another strategy is to organically ensure that you show up for your main keywords. All search engines use algorithms to decide what to place on the front page of results. You or your marketing team can use those algorithms to your advantage; this is search engine optimization, or SEO for short. It uses keyword densities, backlinks, and other references to enhance the likelihood of these search engines returning your website. It can be a bit more work than just paying for ad space, but organic traffic is more likely to actually turn into a paying customer.

If you require help from a digital marketing company in Chicago check out EM Search Consulting, LLC. at Like us on our facebook page.

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