For any company that is selling a medication that is over-the-counter or that is prescribed, an important decision in packaging will be the choice of a bulk container, typically a plastic bottle, or the use of blister box packaging.
There are different types of blister packaging. In a simple explanation, blister cards are individual sheets of medication in single unit dosages. They typically come in a secondary packaging that is easy to display and creates a unique label and branding for the product. A good example of this type of packaging is found with cough drops or over-the-counter allergy medications.
The blister box packaging includes the same single unit dosage, but the blister packaging is sealed or encased in a cardboard or plastic card. A good example of this would be in sample packs that are provided to physicians or with birth control pills.
Advantages to Consider
With any sample medication for physicians or specific types of over-the-counter or prescription medication, using the blister box option provides more visibility for your brand.
A traditional blister pack will have the medication name and other required information on the foil on the back of the card. It will not typically provide any additional information, as that will be on an insert in the packaging or on the secondary container.
With the card in a wallet or kit form, the information and branding is continually visible to the doctor or the patient. This makes information about dosage readily available when needed and also allows patients to easily confirm they are taking the correct medication.
The extra strength or backing that the card, wallet or box format provides also makes it easier to pop the medication out of the single dose blister pack. This may be very important in packaging medications for seniors as it can be challenging to manipulate traditional blister packs with the flexible backing.
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