To ensure your corporate event is a success, it is best to combine and exploit your networking excellence while choosing a location that is perfect for most of your visitors. Event staging is difficult even in the best of circumstances, but failing to let visitors know in advance, where it is, or insisting upon a location that isn’t easy to reach, can be the difference between success and failure.
How Important Is the Location?
People are not necessarily lazy, but if they are going to take time to visit your corporate event, you do have to make it easy for them. Some of the most wonderful event staging can be completed in out of the way locations, but where your visitors must combine airplanes, vehicle hire or long distance cab fees, they may choose to avoid your event where they have other choices.
Choosing a location where it is difficult to park, places your event in difficulties before you begin. Although you wish your visitors to enjoy your choice of venue, location may be more important than the actual building and its fixtures and fittings.
How Good Is Your Networking?
As an excellent network, you may find it easy attracting people to your corporate event, but the event staging may be unsuccessful where your network skills are not fully exploited.
There are so many opportunities through social media, traditional marketing and thinking outside of the box to attract visitors to your event, but networking sets you ahead of meeting strangers because they have a link with you through previous personal or business contact.
When you network with the leaders of your field, they may be able to provide you with an extensive link to a large marketable set of contacts. By networking well in advance, when you finally issue dates for your corporate event and its dramatic event staging, there should be a list of people eager to book their position at the earliest possible stage.
